The Basics Of A Marketing Plan
The Basics Of A Marketing Plan
Market Summary
Describe your market—past, present, and future. Review changes in your market share and the market share of your competition. Provide biographies for your senior management and key employees, and explain their responsibilities. Discuss the size crane hill alabama real estate of the market and your main competitors. Discuss your advertising expenses and how you set the price for your product or services.
Product Definition
Describe in detail the product or service that you are marketing. State what need the product or service fills for your customers.
Competition
Describe the competitive landscape. Who are the major players, how long have they been in business, how successful are they? Provide an overview of your competitors’ products and their marketing strategies. Discuss their strengths and weaknesses and compare them to your strengths and weaknesses.
Positioning
Describe how your product or service is positioned for distribution and sales. Discuss your distribution channels. Clearly state how your product or service fits into the existing market and how it measures up to your competitors, both presently and in the future. Clearly state what benefit the consumer will receive from the purchase of your product or service.
Communication Strategies
Describe how you will notify consumers that your product or service exists and is available for sale. Discuss your target market, and explain the demographic research that helped you select your target market. Talk about what media you will use for marketing, and discuss internet marketing.
Packaging & Fulfillment
Describe in detail how your product or service is packaged and how you have made it attractive to consumers. Discuss the form of packaging and the resulting appearance.
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